The Journey

The Journey

Hi there! Since many of you may be new followers I thought I would introduce myself and have you all get to know Pure Life Jewelry a little more.  My name is Jenny Melissa Rodriguez, and I am the owner of Pure Life Jewelry. As weird as it is I go by both Jenny and Melissa.

I love the beach, beautiful weather, heart to hearts, traveling, adventures, good music, art, and ridiculous amounts of coffee. I was born and raised in Arizona but I will forever be a beach bum.

Both of my parents are from Hispanic backgrounds. My mother is from Costa Rica and my father is from Mexico.
My amazing parents!
My heritage and my Arizona surroundings have definitely influenced the aesthetics of my company & jewelry. The name of my company itself mirrors a popular Costa Rican saying, "Pura Vida!" and it directly describes the vision for Pure Life Jewelry, as a symbol of living life to the fullest. I was raised with the notion that you should always live courageously and live a life of passion and meaning. For me making jewelry is not a job or just a business, it is my small way of contributing to your amazing story and journey.  





My company has taken many forms over the years and I have worked endlessly to refine and grow it as much as possible. When deciding on what I wanted to major in, I decided to major in marketing. I took a great job as a Marketing Manager for a local magazine and honed in on my marketing and branding skills. 

I have always loved making jewelry, and even as a kid I was making beaded bracelets and selling them to my mom's friends or setting up a "little store" outside my house to sell friendship bracelets. I always had that entrepreneur in my blood.  As I got older, I started taking my jewelry passion further by enrolling in metal-smithing classes and I instantly fell in love. There is just something about creating from your own two hands that just fills my soul. So finally I decided to leave my full-time job and really focus on my company. I work part-time with my family where there I help with their marketing, and focus on my jewelry the rest of my time. 

Owning my own business has not been easy. I have encountered so many roadblocks, days of self-doubt, and rejection. BUT I worked past those things because I know it is necessary if you want to succeed. I am so thankful I have a huge support system.

 My family and friends are truly my number one fans and have always pushed me to shoot for the stars. So, if you're someone looking to follow your passion and your heart yearns for it!? I say go for it. Invest your heart and soul into something you truly love. IF you fail at least you can say you tried. I would hate to look at myself 10 or 20 years down the road and realize I didn't live a life full of passion and didn't follow my dreams because of fear. Never hold back, love fully and trust your gut!

If something makes you that happy why wouldn't you pursue it? I will gladly trade these ups and downs of owning a business over being at a job I hate to go to everyday. 

I hope you all follow me along my journey. Like I always say, I couldn't do this without all of you. I have been able to meet and connect with so many sweet and beautiful people throughout the years and I wouldn't trade it for the world. 


XOXO Jenny Melissa Rodriguez 


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